Digital Marketing News

Clear, up-to-date digital marketing and SEO insights for small UK businesses, therapists and wellbeing practitioners. Practical news, guides and tips to help your website work harder for you.

Digital strategy session for small business owners

Overwhelmed by websites and SEO?

A digital strategy session for small business owners Many small business owners and therapists feel they are meant to be everywhere online at once. You might be told you should post daily on social media, send regular emails, write blog posts, fix your SEO and refresh your website design. It is no wonder so many […]

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Using Wix for Your Small Business - you do not have to do it alone

Using Wix for Your Small Business? Help When It Feels Overwhelming

How to find Helpful website support for small businesses who’ve chosen Wix but want professional help Wix is often chosen because it promises an easy way to get online quickly. For many business owners, that choice feels sensible at the time. The difficulty usually appears later, after hours spent adjusting layouts, resizing images, and second-guessing

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Budget Friendly Web Design

budget friendly web design

No matter the size of your business, a strong online presence is essential. For small businesses, in particular, a well-designed website can make all the difference in attracting customers and growing their brand. However, many small businesses often overlook the importance of investing in professional web design due to concerns about costs. This is where

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Decoding Googles Search Ranking

Decoding Google’s Search Ranking

Essential for all small businesses Understanding how Google processes search queries and ranks webpages is paramount for the growth of any small business. Recently, Google’s Gary Illyes provided invaluable insights into this process, shedding light on the intricate mechanisms that determine search results. You can watch the full video below, but in the meantime let’s

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Maximise Your SEO Strategy: Google's Core Algorithm Update

Maximise Your SEO Strategy…

Google’s Core Algorithm Update Making sure that you are aware of all search engine algorithm updates is crucial for small businesses. Google’s latest March 2024 Core Algorithm Update brings forth significant changes, particularly concerning link signals. Understanding and adapting to these alterations can greatly impact your SEO strategy and ultimately, your business’s success online. This

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Top 8 Reasons SEO Audits Are Important

8 Reasons SEO Audits Are Important

So, What is an SEO Audit? Keeping relevant and ahead of the crowd is imperative for small businesses striving to maintain or improve their online presence. Search Engine Optimisation (SEO) remains a cornerstone of any successful digital marketing strategy. So, conducting regular SEO audits is paramount to ensuring your website stays optimised and competitive. In

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best no-code website design platforms

Best No-Code Website Design Platforms

Discover the power of No-Code Website Design Platforms for your Ely business. With the best platforms like WordPress and Squarespace, website creation is undergoing a revolution, catering to businesses of all sizes across the UK. In Cambridgeshire, the demand for these platforms has skyrocketed, with both WordPress and Squarespace providing tailored tools for businesses to

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Website Design for Ethical Engagement

Website Design for Ethical Engagement

CTA by the ICO Websites wield tremendous power over visitors, shaping their experiences and influencing their decisions. Embracing website design for ethical engagement necessitates website designers to prioritise choices that enhance user journeys, facilitating seamless navigation and fostering trust. Conversely, alternative designs often seek to manipulate and pressure visitors, eroding their control over personal information

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