Digital Marketing News

Clear, up-to-date digital marketing and SEO insights for small UK businesses, therapists and wellbeing practitioners. Practical news, guides and tips to help your website work harder for you.

YMYL Therapy Websites and E-E-A-T info gram for counsellors

YMYL Therapy Websites and E-E-A-T

How should ethical SEO handle trust for counsellors? “How do you handle Google’s YMYL and E-E-A-T requirements for a therapy website?” is one of the most important questions a counsellor or psychotherapist can ask before choosing someone to build or optimise their website. YMYL therapy websites need more than nice design and a few keywords.

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SEO pricing for small businesses in the UK explained

SEO Pricing UK Small Business

How much does SEO cost for a small business in the UK? If you’ve started looking into SEO, one of the first questions that usually comes up is simple: how much should it actually cost? For many owners, SEO pricing UK small business searches lead to more confusion than clarity. You might see offers for

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What does a Therapist Website Cost UK in 2026

Therapist Website Cost UK

What Does a Therapy Website Really Cost in 2026? If you’re building or growing a private practice, understanding the true cost of a therapist website in the UK can feel confusing. Prices vary widely, and while some providers advertise low monthly fees, others quote higher one-off builds. The reality is that cost depends not just

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What Is GEO AI-Optimised Content Explained image

Understanding SEO vs GEO in 2026

What Is GEO or AI-Optimised Content… and Why Should Small Businesses Understand the Difference? SEO Is Not Dead – but Search Is Changing! If you have already invested in improving your visibility online, you may have started with our guide to SEO services for UK small businesses. However, over the past year, another term has

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Google Feb 2026 Discover Update list for download

Google Feb 2026 Discover Update

What UK small businesses should do before it rolls out here On Thursday 5 February 2026, Google announced a Discover core update. Discover is the personalised content feed shown in the Google app, and it’s used in the UK. However, many small business websites still see little or no Discover traffic, even when their pages

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Google reCAPTCHA Change April 2026 update

reCAPTCHA Change: April 2026

What Google’s update means for your website (and what to change) Google has announced a reCAPTCHA change in April 2026 that affects how data submitted to reCAPTCHA is handled. From 2 April 2026, Google says it will switch from acting as a data controller to a data processor for reCAPTCHA, processing data “strictly for your

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SEO Consultant Checklist 2026

SEO Consultant Checklist

Why the rules changed in 2026 Use this SEO consultant checklist for 2026 to ensure you know what to ask before you hire. Aimed at UK small businesses who want clarity before they commit to ongoing search support. If you’re weighing up options, start by checking what’s included in your SEO plan, then compare it

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