Digital Marketing News

Clear, up-to-date digital marketing and SEO insights for small UK businesses, therapists and wellbeing practitioners. Practical news, guides and tips to help your website work harder for you.

The practical website features that help search engines and AI systems understand your business

What Makes a Website AI-Readable?

The practical website features that help search engines and AI systems understand your business What makes a website AI-readable? I am hearing this question more often as small business owners become aware of ChatGPT and Google AI search. Thankfully, an AI-readable website is not a special type of website. It simply makes it easy to […]

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Why repeated pages, weak canonicals and overlapping intent can reduce your SEO and AI search visibility

Does Duplicate Content Hurt SEO

Why repeated pages, weak canonicals and overlapping intent can reduce your SEO and AI search visibility Does Duplicate Content Hurt SEO is a question many small business owners only ask after something strange happens in Google Search Console. A page drops. The wrong URL appears in search. A blog post starts competing with a service

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Diagram of how ChatGPT Recommends Businesses in practice

How ChatGPT Recommends Businesses

What small businesses need to know about being found in AI search How ChatGPT Recommends Businesses is a question more small business owners are starting to ask. A few years ago, most of us were thinking mainly about Google. Now, people are also wondering whether tools like ChatGPT, Google AI Search, Gemini and Perplexity might

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Image of Google AI update 2026

Google AI Search Is Changing

What Google’s latest AI updates mean for small business website visibility Google AI Search Is Changing, and for many small business owners, that can sound a little unsettling. When Google talks about AI agents, smarter search experiences and answers that appear before someone clicks through to a website, it is easy to wonder whether traditional

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YMYL Therapy Websites and E-E-A-T info gram for counsellors

YMYL Therapy Websites and E-E-A-T

How should ethical SEO handle trust for counsellors? “How do you handle Google’s YMYL and E-E-A-T requirements for a therapy website?” is one of the most important questions a counsellor or psychotherapist can ask before choosing someone to build or optimise their website. YMYL therapy websites need more than nice design and a few keywords.

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SEO pricing for small businesses in the UK explained

SEO Pricing UK Small Business

How much does SEO cost for a small business in the UK? If you’ve started looking into SEO, one of the first questions that usually comes up is simple: how much should it actually cost? For many owners, SEO pricing UK small business searches lead to more confusion than clarity. You might see offers for

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