SEO & GEO News

Find the latest updates on search engine optimisation (SEO) and generative engine optimisation (GEO), including the latest news, Google updates, AI search changes and practical optimisation advice for small UK businesses. Learn what is changing in search and how to improve your website visibility with clear, realistic actions.

The practical website features that help search engines and AI systems understand your business

What Makes a Website AI-Readable?

The practical website features that help search engines and AI systems understand your business What makes a website AI-readable? I am hearing this question more often as small business owners become aware of ChatGPT and Google AI search. Thankfully, an AI-readable website is not a special type of website. It simply makes it easy to […]

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Why repeated pages, weak canonicals and overlapping intent can reduce your SEO and AI search visibility

Does Duplicate Content Hurt SEO

Why repeated pages, weak canonicals and overlapping intent can reduce your SEO and AI search visibility Does Duplicate Content Hurt SEO is a question many small business owners only ask after something strange happens in Google Search Console. A page drops. The wrong URL appears in search. A blog post starts competing with a service

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Diagram of how ChatGPT Recommends Businesses in practice

How ChatGPT Recommends Businesses

What small businesses need to know about being found in AI search How ChatGPT Recommends Businesses is a question more small business owners are starting to ask. A few years ago, most of us were thinking mainly about Google. Now, people are also wondering whether tools like ChatGPT, Google AI Search, Gemini and Perplexity might

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YMYL Therapy Websites and E-E-A-T info gram for counsellors

YMYL Therapy Websites and E-E-A-T

How should ethical SEO handle trust for counsellors? “How do you handle Google’s YMYL and E-E-A-T requirements for a therapy website?” is one of the most important questions a counsellor or psychotherapist can ask before choosing someone to build or optimise their website. YMYL therapy websites need more than nice design and a few keywords.

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SEO pricing for small businesses in the UK explained

SEO Pricing UK Small Business

How much does SEO cost for a small business in the UK? If you’ve started looking into SEO, one of the first questions that usually comes up is simple: how much should it actually cost? For many owners, SEO pricing UK small business searches lead to more confusion than clarity. You might see offers for

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What Is GEO AI-Optimised Content Explained image

Understanding SEO vs GEO in 2026

What Is GEO or AI-Optimised Content… and Why Should Small Businesses Understand the Difference? SEO Is Not Dead – but Search Is Changing! If you have already invested in improving your visibility online, you may have started with our guide to SEO services for UK small businesses. However, over the past year, another term has

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SEO Consultant Checklist 2026

SEO Consultant Checklist

Why the rules changed in 2026 Use this SEO consultant checklist for 2026 to ensure you know what to ask before you hire. Aimed at UK small businesses who want clarity before they commit to ongoing search support. If you’re weighing up options, start by checking what’s included in your SEO plan, then compare it

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Decoding Googles Search Ranking

Decoding Google’s Search Ranking

Essential for all small businesses Understanding how Google processes search queries and ranks webpages is paramount for the growth of any small business. Recently, Google’s Gary Illyes provided invaluable insights into this process, shedding light on the intricate mechanisms that determine search results. You can watch the full video below, but in the meantime let’s

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Maximise Your SEO Strategy: Google's Core Algorithm Update

Maximise Your SEO Strategy…

Google’s Core Algorithm Update Making sure that you are aware of all search engine algorithm updates is crucial for small businesses. Google’s latest March 2024 Core Algorithm Update brings forth significant changes, particularly concerning link signals. Understanding and adapting to these alterations can greatly impact your SEO strategy and ultimately, your business’s success online. This

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Top 8 Reasons SEO Audits Are Important

8 Reasons SEO Audits Are Important

So, What is an SEO Audit? Keeping relevant and ahead of the crowd is imperative for small businesses striving to maintain or improve their online presence. Search Engine Optimisation (SEO) remains a cornerstone of any successful digital marketing strategy. So, conducting regular SEO audits is paramount to ensuring your website stays optimised and competitive. In

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