Improving website visibility by raising it to the top of search results is a complex process, involving both onsite and offsite processes. A great website will have the right balance between ethical search engine optimisation and great functionality and design. AskPhoenix has investigated how to improve website visibility and compiled 8 Top Tips you can start using today.
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8 Top Tips to help you improve website visibility.
- Conduct keyword research: Research the keywords that your target audience uses to search for products, services or information related to your website. Use keyword research tools like Google Keyword Planner, Ahrefs, or SEMrush to identify the best keywords for your content.
- Research what your competition is doing, and what long-tail keyword phrases are they using. Are they running PPC campaigns? Do they have more website content than you?
- Optimise your website content: Use the keywords you have identified in your website’s content, including headings, subheadings, and meta descriptions. However, do not overuse the keywords as this can negatively impact your website’s ranking.
- Make your website mobile-friendly: Ensure that your website is mobile-friendly, as more and more people are using mobile devices to access the internet.
- Improve website loading speed: Website loading speed is a critical factor in search engine ranking. Optimize your images, compress files, and use caching to improve website loading speed.
- Build high-quality backlinks: Backlinks are ‘dofollow links’ that point to your website content from other websites. Building high-quality backlinks from authoritative websites can boost your website’s ranking.
- Use social media: Social media helps improve website visibility and is used to promote your website content and attract visitors to your site. Share your content on social media platforms like Facebook, Twitter, LinkedIn, and Instagram to increase visibility and attract backlinks.
- Regularly publish high-quality content: Publish high-quality, relevant, and useful content regularly. Search engines prioritize fresh content, and regularly publishing new content can improve website visibility and search engine ranking.
- Monitor your website’s performance: Monitor your website’s performance using tools like Google Analytics to identify areas that need improvement.
In summary, getting a website to the top of search results is a long-term process, there are no quick fixes. It involves optimising website content, improving website visibility, and loading speed. Building high-quality backlinks, using social media, regularly publishing high-quality content, and of course – monitoring your website’s performance.
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