Digital Marketing News

Latest in Digital Marketing and SEO News by the digital bird, AskPhoenix.
Insights & tips into the digital world of SEO, search engines, websites and all things internet!
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How to Create the Best Therapist Websites 2024

Therapists are recognising the importance of a responsive design and optimised website that offers a strong online presence. Crafting a therapy website that not only showcases your expertise but also resonates with your clients is essential. AskPhoenix has explored the key elements of therapy web designs and provide insights into how to create the Best …

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How to Use Generative AI in Digital Marketing

The transformative potential of generative AI in UK digital marketing cannot be ignored. From accelerating content creation to enhancing design and development processes, businesses are embracing generative AI to drive growth and innovation. To make sure you are up-to-date with the top tips that leading web designers are using, read this article by AskPhoenix. It …

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What is Responsive Web Design and Why is it Important in 2024?

Having a strong digital presence is crucial if you wish to carry out business online. With the increasing use of smartphones and tablets, it’s essential to ensure that your website design is accessible and visually appealing across different devices. This is where responsive web design comes into play. In this article, AskPhoenix will answer the …

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Choosing the Best CMS for Small Business

Building a small business website is a little like building a house, you must get the foundations right at the very beginning. In other words, choosing the best CMS for small business is crucial. With numerous website design options available, it’s essential to find the best CMS that caters to your specific needs. In this …

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8 Affordable Web Design Tips for Small Businesses

The cost of web design is often a major hurdle for many entrepreneurs and small business owners. The good news is that creating an affordable website doesn’t have to mean compromising on quality. By implementing effective strategies, it is possible to build a professional and budget-friendly website in very little time. Although if your budget …

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Best eCommerce Website Design Tips for 2024

The web design and optimisation of an eCommerce store has always played a pivotal role in capturing and retaining customers. A well-designed, responsive website not only enhances the user experience (UX) but also boosts search engine visibility. Ultimately, resulting in increased organic traffic, higher conversion rates and more sales! To help you stay ahead of …

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Top Tips on Finding a UK Squarespace SEO Expert

When it comes to optimising your Squarespace website for search engines, finding the right SEO expert is crucial. A skilled search engine optimisation professional can help improve your website’s visibility, drive organic traffic, and boost your online presence. However, with so many options available, it can be challenging to identify the right Squarespace SEO expert …

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Top 6 Digital Marketing Trends for 2024

In order to remain competitive online you must keep up-to-date with the latest digital marketing trends and fads. As we get closer to the end of 2023, several emerging strategies and technologies are already positioning themselves to shape the industry. In this article, AskPhoenix will explore the top 6 digital marketing trends predicted to dominate …

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Top 6 Psychology Driven UX Web Design Trends in 2024

Exceptional user experience (UX) is paramount for businesses seeking sustainable online success in 2024. Understanding the psychology behind user behaviour and emotions will now play a pivotal role in crafting websites. After all, optimising online experiences that truly engage and captivate visitors does ultimately convert users into customers. In this article, AskPhoenix will investigate the …

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Exploring the Cost of Hiring an SEO Expert in the UK

A Comprehensive Guide for Businesses’ Leading UK businesses fully understand the importance of utilising search engine optimisation (SEO) to gain the competitive edge. As companies consider hiring SEO experts to enhance their online presence, it is crucial to understand the financial costs associated. In this article, AskPhoenix will explore the factors influencing the cost of …

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Top 6 Reasons to Pick a WordPress Website

As we move further into 2023, the importance of catering to mobile users cannot be overstated and responsive web design has therefore become a critical factor for online success. After all, with the increasing dominance of smartphones and tablets, websites must keep adapting seamlessly to different each device. By combining the unparalleled advantages of WordPress …

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Generative AI in SEO – How to Unleash the Power

Join the Content Creation & Optimisation Revolution Search engine optimisation (SEO) is always evolving, staying up to date with new innovations is crucial for businesses seeking online success. One emerging technology that holds tremendous potential for revolutionising SEO strategies is generative artificial intelligence (AI). In this article, AskPhoenix, will explore generative AI in SEO and …

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The Top 5 Facts about Search Generative Experience

Changing Search with Generative AI How people search for facts and news is ever-changing and Google is constantly adapting to this new era. Accordingly, the search engine giant has recently announced the advent of Search Generative Experience (SGE). Powered by generative AI, SGE is set to revolutionise the way we search, transforming the information retrieval …

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How to hire a top Hertfordshire Web Designer

Establishing an affordable online presence in Hertfordshire requires finding a skilled and affordable web designer. In this article, AskPhoenix will provide strategies on how to find an excellent yet affordable Hertfordshire web designer. By following these guidelines, you can ensure that your website is professionally designed, optimised for search engines, meets your business objectives, and …

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Google’s Topic Authority Breaking News

Boosting Visibility for Expert News Sources Google users face a challenge in finding trusted and authoritative digital marketing news sources amidst the abundance of novelty or fake news sites. To address this issue, Google has revolutionised the search experience with its topic authority system. This system aims to surface relevant and authoritative content in Google …

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What is an SEO Audit and Are They Really Free?

Search Engine Optimisation (SEO) is the tool that is used by digital marketers, businesses and website owners to improve their online visibility and attract more organic traffic. The first step in the optimisation process is an SEO audit. But what is an SEO audit, and are they really free? In this article, AskPhoenix will dive …

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Is SEO Copywriting the Same as Copywriting?

Have you ever wondered if SEO copywriting and copywriting were the same discipline? Well, it is a question that we have been asked many times! In this article, AskPhoenix will delve into the nuances of each discipline, exploring their similarities, differences, and the importance of striking a balance between the two. What is Copywriting? Copywriting …

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The Top 5 Web Design Trends in 2024

Web design is an essential component of any marketer’s plan for 2024. Your website serves as the virtual gateway for customers to learn about your products and services, and ultimately make a purchase. With the online landscape becoming increasingly crowded, regularly updating your website with cutting-edge web design trends will help your business stand out …

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Streamline UX through Responsive Web Design

In 2023, the global number of smartphone users reached nearly five billion, indicating the widespread adoption of mobile devices. Recent data from 2023 reveals that mobile devices account for 59.9% of the world’s total website traffic, with approximately 80% of users having made online purchases through their smartphones within the last six months. These staggering …

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Microsoft AI Updates: How AI Benefits Your SEO Strategy

Artificial intelligence (AI) is changing the game in the world of search engine optimisation (SEO) services. With the recent announcement of Microsoft updates, there are new AI-powered features available for Bing chatbot and Edge web browser users. Among the changes, Bing users can now access the GPT-4 model, the same engine that powers OpenAI’s ChatGPT …

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John Mueller Tackled Reddit SEO Questions…

John Mueller, Google master, tackled Reddit SEO Questions and demystifies some urban SEO Myths. Your Digital Bird – AskPhoenix – tells all… Recently, John Mueller, a Google Search Advocate, took to Reddit and participated in a discussion on the r/TechSEO subreddit page. Where he provided SEO advice to aspiring digital marketers and addressed various tactics. …

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Responsive UX Design and its Importance for SEO

Having a website with high-ranking keywords for their sector is now crucial for every type of business. One of the best solutions to achieve this is by having a responsive web design with user experience (UX) at its core. In this article, AskPhoenix will explore the importance of responsive UX design for SEO and why …

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