April 2024

Decoding Google’s Search Ranking

Understanding how Google processes search queries and ranks webpages is paramount for the growth of any small business. Recently, Google’s Gary Illyes provided invaluable insights into this process, shedding light on the intricate mechanisms that determine search results. You can watch the full video below, but in the meantime let’s start by decoding Google Search […]

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Maximise Your SEO Strategy: Google’s Core Algorithm Update

Making sure that you are aware of all search engine algorithm updates is crucial for small businesses. Google’s latest March 2024 Core Algorithm Update brings forth significant changes, particularly concerning link signals. Understanding and adapting to these alterations can greatly impact your SEO strategy and ultimately, your business’s success online. This article will guide you

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8 Reasons SEO Audits Are Important

Keeping relevant and ahead of the crowd is imperative for small businesses striving to maintain or improve their online presence. Search Engine Optimisation (SEO) remains a cornerstone of any successful digital marketing strategy. So, conducting regular SEO audits is paramount to ensuring your website stays optimised and competitive. In this article, AskPhoenix will reveal the

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Website Design for Ethical Engagement: CTA by the ICO

Websites wield tremendous power over visitors, shaping their experiences and influencing their decisions. Embracing website design for ethical engagement necessitates website designers to prioritise choices that enhance user journeys, facilitating seamless navigation and fostering trust. Conversely, alternative designs often seek to manipulate and pressure visitors, eroding their control over personal information and distorting their choices.

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